Highlight Your Culture During the Interview Process

Culture matters. 88% of job seekers say that culture is important for their success at your business; 86% will avoid your business if it has a bad reputation as having a dysfunctional culture.

If you want to make a positive impact on a candidate, highlight your company’s culture during the interview process. To make your firm’s story compelling, you’ll need a clear strategy and a concerted effort to get your message across to candidates. Here’s how to highlight your firm’s culture in the interview process.

How To Highlight Culture During Interviews

Companies seeking to hire and retain IT talent during the “Great Resignation” should differentiate themselves by selling their culture to candidates.

There’s plenty of evidence that culture matters, sometimes even more than the money you offer. Fast Company says, “If compensation falls short…employers may still have a fighting chance if they can prove a healthy work culture.”

But what is culture? The answer is the set of behaviors and values that form the heart of your organization. Culture is the glue that helps people form relationships that last through deployments, stress, and so much more. It is the core of your business, and healthy culture encourages employees to keep rowing in the same direction because you’re all in this together with the same goals and sense of purpose.

Every candidate you speak with wants to be part of something bigger than themselves. If you sell your company on culture-fit, you will in turn sell the candidate on taking the job. But how do you do this?

1. Retooling your job ads to go beyond a sterile listing of requirements.

Instead use the language of your culture to share the vibe of what it’s like to work in your business. Talk about culture in your ad and start to create the idea that the candidate will enjoy being a part of it. However, don’t use cliches like ninja or work hard/play hard. Be creative, accurate, and above all—interesting—in your approach. 

2. Retrain your recruiting and hiring managers in how they interview.

Today, the traditional interview just doesn’t cut it. Instead, strike a friendly but professional tone that sells as much as it inquires. This is particularly important in the competitive tech industry, where you’re trying to entice as much talent as possible to come on board. 

3. Talk about the incentives you offer during the interview process.

Share the perks of working there, from family movie night to digital games for remote teams. Remember, in this job market, the candidate is interviewing you, too. 

4. Pitch remote work and flexible hours if you offer it.

All the data shows us that up to 70% of U.S. employees now telecommute at least once a week. Candidates are expecting that kind of freedom when they interview, so if you’ve got it, flaunt.

While you’re hiring for technical skills in your search process, you should also look for candidates who can help you build the kind of culture that attracts even more recruits to your doorstep—and helps you retain your existing teams. Prosum can help you find the right talent that fits not only your job requirements but also the culture you are determined to promote. Talk with our team today about how we can help your business.

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